Update: 16.10.2023
Last week: 40 week 2023 (02.10.2023 - 08.10.2023)
Last full month: September 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 173 | 0.8% | 32.5% | 0.8 | 692 318 | 1.7% | 70.1% | 0.4 | -1.6% |
| MoM | 5 528 | 6.7% | 35.3% | 2.2 | 3 253 665 | 7.6% | 72.7% | 1.8 | 0.1% |
| YTD | 57 262 | -33.2% | 42.0% | -11.9 | 29 866 583 | -26.1% | 76.3% | -5.8 | -14.4% |
| MAT | 77 905 | -29.4% | 43.3% | -9.1 | 39 161 856 | -23.5% | 76.6% | -4.4 | -14.6% |
| KAPSIKAM | |||||||||
| WoW | 15 071 | 1.3% | 2.1% | 0.1 | 7 991 384 | 2.1% | 2.8% | 0.1 | -1.3% |
| MoM | 63 742 | 6.7% | 2.1% | 0.2 | 33 188 779 | 11.1% | 2.7% | 0.3 | -4.2% |
| YTD | 612 738 | -19.7% | 2.3% | -0.4 | 265 609 305 | -15.9% | 2.6% | -0.3 | -6.2% |
| MAT | 894 482 | -15.7% | 2.5% | -0.3 | 375 259 590 | -14.1% | 2.8% | -0.3 | -7.1% |
| MILDRONATE | |||||||||
| WoW | 53 289 | -0.6% | 12.6% | 0 | 43 198 235 | 0.7% | 14.6% | 0 | 1.2% |
| MoM | 227 453 | -5.2% | 12.8% | -1.4 | 180 914 207 | -3.1% | 14.7% | -1.5 | 8.3% |
| YTD | 2 158 261 | -39.5% | 10.2% | -3.4 | 1 595 247 227 | -25.5% | 11.9% | -2.2 | -19.2% |
| MAT | 2 995 943 | -38.8% | 10.4% | -3.2 | 2 161 159 286 | -18.5% | 12.1% | -1.2 | -19.8% |
| SULFARGIN | |||||||||
| WoW | 2 232 | -5.4% | 0.6% | 0 | 1 321 187 | -5.4% | 1.0% | -0.1 | -1.0% |
| MoM | 10 156 | -22.0% | 0.7% | -0.1 | 5 896 416 | -17.5% | 1.0% | -0.1 | -13.5% |
| YTD | 98 651 | -15.4% | 0.7% | -0.1 | 53 865 158 | -10.1% | 1.1% | -0.1 | -2.9% |
| MAT | 125 795 | -21.4% | 0.7% | -0.2 | 69 090 105 | -15.1% | 1.1% | -0.2 | -4.5% |
| VIPROSAL | |||||||||
| WoW | 14 918 | -2.8% | 2.0% | 0 | 5 774 883 | -0.5% | 1.9% | 0 | -1.3% |
| MoM | 66 093 | -2.4% | 2.1% | 0 | 24 757 417 | 2.6% | 2.0% | 0.1 | -3.8% |
| YTD | 589 494 | -35.3% | 2.1% | -0.9 | 214 576 286 | -42.0% | 2.0% | -1.2 | -7.4% |
| MAT | 816 992 | -38.7% | 2.2% | -1.1 | 300 554 740 | -43.6% | 2.1% | -1.4 | -8.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 57 262 | -33.2% | 42.0% | -11.9 | 29 866 583 | -26.1% | 76.3% | -5.8 | -14.4% |
| KAPSIKAM | 612 738 | -19.7% | 2.3% | -0.4 | 265 609 305 | -15.9% | 2.6% | -0.3 | -6.2% |
| MILDRONATE | 2 158 261 | -39.5% | 10.2% | -3.4 | 1 595 247 227 | -25.5% | 11.9% | -2.2 | -19.2% |
| SULFARGIN | 98 651 | -15.4% | 0.7% | -0.1 | 53 865 158 | -10.1% | 1.1% | -0.1 | -2.9% |
| VIPROSAL | 589 494 | -35.3% | 2.1% | -0.9 | 214 576 286 | -42.0% | 2.0% | -1.2 | -7.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 77 905 | -29.4% | 43.3% | -9.1 | 39 161 856 | -23.5% | 76.6% | -4.4 | -14.6% |
| KAPSIKAM | 894 482 | -15.7% | 2.5% | -0.3 | 375 259 590 | -14.1% | 2.8% | -0.3 | -7.1% |
| MILDRONATE | 2 995 943 | -38.8% | 10.4% | -3.2 | 2 161 159 286 | -18.5% | 12.1% | -1.2 | -19.8% |
| SULFARGIN | 125 795 | -21.4% | 0.7% | -0.2 | 69 090 105 | -15.1% | 1.1% | -0.2 | -4.5% |
| VIPROSAL | 816 992 | -38.7% | 2.2% | -1.1 | 300 554 740 | -43.6% | 2.1% | -1.4 | -8.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 173 | 0.8% | 32.5% | 0.8 | 692 318 | 1.7% | 70.1% | 0.4 | -1.6% |
| KAPSIKAM | 15 071 | 1.3% | 2.1% | 0.1 | 7 991 384 | 2.1% | 2.8% | 0.1 | -1.3% |
| MILDRONATE | 53 289 | -0.6% | 12.6% | 0 | 43 198 235 | 0.7% | 14.6% | 0 | 1.2% |
| SULFARGIN | 2 232 | -5.4% | 0.6% | 0 | 1 321 187 | -5.4% | 1.0% | -0.1 | -1.0% |
| VIPROSAL | 14 918 | -2.8% | 2.0% | 0 | 5 774 883 | -0.5% | 1.9% | 0 | -1.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 528 | 6.7% | 35.3% | 2.2 | 3 253 665 | 7.6% | 72.7% | 1.8 | 0.1% |
| KAPSIKAM | 63 742 | 6.7% | 2.1% | 0.2 | 33 188 779 | 11.1% | 2.7% | 0.3 | -4.2% |
| MILDRONATE | 227 453 | -5.2% | 12.8% | -1.4 | 180 914 207 | -3.1% | 14.7% | -1.5 | 8.3% |
| SULFARGIN | 10 156 | -22.0% | 0.7% | -0.1 | 5 896 416 | -17.5% | 1.0% | -0.1 | -13.5% |
| VIPROSAL | 66 093 | -2.4% | 2.1% | 0 | 24 757 417 | 2.6% | 2.0% | 0.1 | -3.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs