BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 173	0.8%	32.5%	0.8	692 318	1.7%	70.1%	0.4	-1.6%
MoM	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
YTD	57 262	-33.2%	42.0%	-11.9	29 866 583	-26.1%	76.3%	-5.8	-14.4%
MAT	77 905	-29.4%	43.3%	-9.1	39 161 856	-23.5%	76.6%	-4.4	-14.6%
KAPSIKAM
WoW	15 071	1.3%	2.1%	0.1	7 991 384	2.1%	2.8%	0.1	-1.3%
MoM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
YTD	612 738	-19.7%	2.3%	-0.4	265 609 305	-15.9%	2.6%	-0.3	-6.2%
MAT	894 482	-15.7%	2.5%	-0.3	375 259 590	-14.1%	2.8%	-0.3	-7.1%
MILDRONATE
WoW	53 289	-0.6%	12.6%	0	43 198 235	0.7%	14.6%	0	1.2%
MoM	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
YTD	2 158 261	-39.5%	10.2%	-3.4	1 595 247 227	-25.5%	11.9%	-2.2	-19.2%
MAT	2 995 943	-38.8%	10.4%	-3.2	2 161 159 286	-18.5%	12.1%	-1.2	-19.8%
SULFARGIN
WoW	2 232	-5.4%	0.6%	0	1 321 187	-5.4%	1.0%	-0.1	-1.0%
MoM	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
YTD	98 651	-15.4%	0.7%	-0.1	53 865 158	-10.1%	1.1%	-0.1	-2.9%
MAT	125 795	-21.4%	0.7%	-0.2	69 090 105	-15.1%	1.1%	-0.2	-4.5%
VIPROSAL
WoW	14 918	-2.8%	2.0%	0	5 774 883	-0.5%	1.9%	0	-1.3%
MoM	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%
YTD	589 494	-35.3%	2.1%	-0.9	214 576 286	-42.0%	2.0%	-1.2	-7.4%
MAT	816 992	-38.7%	2.2%	-1.1	300 554 740	-43.6%	2.1%	-1.4	-8.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	57 262	-33.2%	42.0%	-11.9	29 866 583	-26.1%	76.3%	-5.8	-14.4%
KAPSIKAM	612 738	-19.7%	2.3%	-0.4	265 609 305	-15.9%	2.6%	-0.3	-6.2%
MILDRONATE	2 158 261	-39.5%	10.2%	-3.4	1 595 247 227	-25.5%	11.9%	-2.2	-19.2%
SULFARGIN	98 651	-15.4%	0.7%	-0.1	53 865 158	-10.1%	1.1%	-0.1	-2.9%
VIPROSAL	589 494	-35.3%	2.1%	-0.9	214 576 286	-42.0%	2.0%	-1.2	-7.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	77 905	-29.4%	43.3%	-9.1	39 161 856	-23.5%	76.6%	-4.4	-14.6%
KAPSIKAM	894 482	-15.7%	2.5%	-0.3	375 259 590	-14.1%	2.8%	-0.3	-7.1%
MILDRONATE	2 995 943	-38.8%	10.4%	-3.2	2 161 159 286	-18.5%	12.1%	-1.2	-19.8%
SULFARGIN	125 795	-21.4%	0.7%	-0.2	69 090 105	-15.1%	1.1%	-0.2	-4.5%
VIPROSAL	816 992	-38.7%	2.2%	-1.1	300 554 740	-43.6%	2.1%	-1.4	-8.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 173	0.8%	32.5%	0.8	692 318	1.7%	70.1%	0.4	-1.6%
KAPSIKAM	15 071	1.3%	2.1%	0.1	7 991 384	2.1%	2.8%	0.1	-1.3%
MILDRONATE	53 289	-0.6%	12.6%	0	43 198 235	0.7%	14.6%	0	1.2%
SULFARGIN	2 232	-5.4%	0.6%	0	1 321 187	-5.4%	1.0%	-0.1	-1.0%
VIPROSAL	14 918	-2.8%	2.0%	0	5 774 883	-0.5%	1.9%	0	-1.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
KAPSIKAM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
MILDRONATE	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
SULFARGIN	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
VIPROSAL	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца